FREEDOM TO RUN

Running shouldn’t come with a time limit but for many women running in the dark is not an option. As the winter months creep in 97% of women change their approach to running, whilst 43% stop running altogether.

We teamed up with an all female run group who are making night running safer for women.

Client - Sweaty Betty x Saucony

Agency - Blood

Talent - These Girls Do Run

Directors - Verso

Producer - Becca Azadi

DOP - Ben Thomas

Stills - Marc Sethi

Edit - Verso

Sound design - Patrick Lee

Colour - Creative Outpost