FREEDOM TO RUN
Running shouldn’t come with a time limit but for many women running in the dark is not an option. As the winter months creep in 97% of women change their approach to running, whilst 43% stop running altogether.
We teamed up with an all female run group who are making night running safer for women.
Client - Sweaty Betty x Saucony
Agency - Blood
Talent - These Girls Do Run
Directors - Verso
Producer - Becca Azadi
DOP - Ben Thomas
Stills - Marc Sethi
Edit - Verso
Sound design - Patrick Lee
Colour - Creative Outpost